Market Survey for demand of temperature sensitive paints & labels

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Realistic Demand Estimate

The temperature sensitive paints / labels are yet to be manufactured and accepted in India on a large scale. The experts have projected the following most probable scenario:

  The technology and the product, at the earliest can be developed and perfected in about 2 years, say by the end of 1996-97.
  The temperature sensitive paints / labels can be available in the market for bulk use during 1997-98 and selective use will start by that time.
  By 1999-2000, it would become statutory to use temperature sensitive labels / paints at least for drugs / food items required to be stored below 100C.
  Atleast 50% of the actual production, to be stored below 100C would use temperature sensitive paints during 1999-2000.
  Actual production levels during 1999-2000 would be at least 75% of the projections given in Annexure XXV.

Thus, a demand of Rs.1438 million for temperature sensitive paints / labels can be expected during 1999-2000, for products to be stored below 100C. Product wise and temperature range wise details are given in Annexure –XXVI.

Experts estimate that if proper emphasis is given to the marketing of the concept, product promotion, customer acceptance, consumer awareness and availability of temperature sensitive paint / labels, at least 25% of segment above 100C would start using these labels by 2004-2005. During the same period, the usage in the segment below 100C would increase to 100%. The average growth in the production levels of user industries is estimated at 8% per annum. Thus, a demand of Rs.4532 million for temperature sensitive paints / labels can be expected by 2004-2005. Product wise and temperature range wise details are given in Annexure –XXVII.

Demand from industrial applications would be in addition to the areas projected above and it can be around Rs.200 millions by 2005, as the acceptance and usage is expected to start around 2000 only, after the concept gets adopted for product requiring storage below 100C.

Recommendations and Action Plan

This survey study being a demand market exercise and not a regular techno market survey (covering technology status, technology needs of the industry, options available, evaluation thereof and the implementation plan) has focused on market statistics of user industries, their growth patterns and the market potential for temperature sensitive paints and labels. However, following are the recommendations towards speedier development of temperature sensitive paints / labels and their acceptance / use :

  The development and availability of temperature sensitive paints / labels be expedited.
  Discussions be initiated with ICMR, Drug controller, Ministry of Health and Welfare and Ministry of Chemicals & Fertilizers etc., to incorporate in the pharmacopoeia, the use of temperature sensitive paints / labels as mandatory requirement (as a part of packing) for drugs, vaccines and other pharmaceutical products required to be stored below 100C and its use be made mandatory for items required to be stored in the temperature range of 100C to 350C.
  Discussions be initiated with Ministry of food Processing Industries, Ministry of Health & Welfare, etc., to incorporate in the Food Packaging Act the use of temperature sensitive paints / labels as mandatory for the products to be stored below 100C and their use is recommended for items required to be stored in the temperature range of 100C to 350C.
  The exported of drugs, vaccines, processed food etc., (that need to be stored below 100C), be informed that the use of temperature sensitive paints / labels on the packing of their supplies would develop immense confidence in their customers in the quality of their product. It would give the exporters an edge over the other global competitors.
  In order to build the consumer pressure on the pharmaceutical and processed food manufactures to use the temperature sensitive paints / labels on the packing, and consumer awareness campaigns be started.
  Industrial segments be educated about the advantageous use of temperature sensitive paints / labels.

Spin-Offs

The major spin-offs would be :

  The potency of drugs and vaccines etc., would be ensured and thus the effectiveness of medical treatment would improve considerably leading to saving of time and money being spent on treatment.
  Consumption of spoilt processed food items would be eliminated, and thus, the cases of food poisoning would reduce considerably. It would decrease the pressure on healthcare facilities and the involved expenses at the level of Government as well as the individuals.
  It would develop a culture of high quality, high technology and maintenance of infrastructure and system. On top of it, it would develop consciousness towards social responsibility.
  It would give an upper edge to India in the global technology scenario.

 


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