Executive Summary

India Contributes 11% of Global Home Textile Product exports. As a nation we are witnessing a progressive raise of good Employment Opportunities and affordable housing as well as increased purchase power of the people. These factors could drive the Home Textile Market to grow at 30-40% per annum. Statistics shows that the, Larger Manufacturing players and reputed Brands have witnessed a growth of 20-30% in Indian Market.

At this scenario the Cluster like Karur needs to be analysed and opportunities needs to be explored in order to ensure its progress in the Major Growth drive. The cluster is being witnessing a good and sustained export scenario and also an entrepreneurial drive, this report have shared the deep root history of 3 decades of Home Furnishing export, Its other entrepreneurial ventures.

In the Home Furnishing arena, the Karur Cluster Exports predominantly exports 9 different products, The statistics have shown that, India Exports about 47,800 Cr worth of those products, where as the Karur Cluster’s contribution is 4,292 Cr. The cluster’s contribution is about 8.95% of the Nation’s Exports on those specific Product Groups. Interestingly the analysis reveals a significant value of Apparel goods being exported from the cluster.

The cluster’s Business Information Systems have found as “Achilles Heel” for its growth. Huge potential for figuring out right solutions for the cluster companies to address the present Gaps and adopt them effectively. The need of SME Business Development Service Provider is also identified. Creating and Facilitating the Network will bring significant Impact within the cluster.

The Cost of Quality, Cost for Energy & Utility, Minimizing and optimizing the Wastes in the Process, Adopting Competitive Advantage in terms of Improved Package Dyeing, Productivity Improvement, Skill Development, are the key for the cluster’s progress. This report identified the areas where the cluster needs to be intervened.

With the growing demand from buyers in terms of Price and staying ahead with the Competing exporting nations, competitive advantage of the cluster needs to be addressed and staying with that is a biggest challenge for any cluster, hence this report have identified and suggested areas and gaps which needs to be addressed by the stakeholders.

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