Techno Market Survey on Strategies for HRD & Management of Rural Oriented Technologies

Article Index

Technology Dissemination Strategies


Government has to play a strategic role in projects by taking in real interest in special committees at all levels and supporting the administrative set up in all possible ways.


A sufficiently attractive proportion ha to be formulated to gain the support and participation of beneficiaries.


The schemes should be according to the local circumstances and differentiated between social classes and regions.


Technology implementation should be preceded by detailed need assessment, market viability and technology assessment studies.


Government should not offer any technology free of cost.


A separate management cadre should be created to organize and operate the national technology programs.


Coordination linkages between various agencies involved viz., the Government, Research institutes, Universities, Private sector agencies etc. should be strengthened.


A Multi-pronged attempt is required at the village and block level, through creation of formal interest groups- developmental groups, pressure groups and support groups.


For commercial technologies, an infrastructure be created which should compatible with the habitat structure of villages.


A rural growth network model is proposed where the beneficiaries could be organized into certain type of industrial co-operative.


Information Support / MIS


There is a need to create an effective MIS at the district level and below, which will assist in functions of planning, implementation and control. The proposed MIS should provide information for decision making, to facilitate in checking of data accuracy, to suggest procedures for data analysis and to facilitate timely feedback.


Facilities should be created for exchange of information and experience across the nation and CAPART can assume the role of providing a forum for such exchanges.


Every block office should have an EDP section which should be responsible for processing the necessary data and generating reports for decision making at various levels.




1. Developing Communication strategies based on the following:


* Objectives of communication
* Identification of target audiences
* Understanding the target segments through detailed studies.
* Formulating the broad plan of action.
* Appointing a professional communication agency.
* Analysis of problem dimension.
* Identifying thrust area of communication.
* Developing media strategies (The most effective medium seems to be the inter personal medium. The other successful media besides TV and Radio are dramas, shows, plays, nataks, puppet shows etc.)
* Development of communication products (like nautankis, TV-spots, songs, posters, banners etc.)


2. Creating a network for change through the country to enable sharing of ideas, experiences and communication materials/ products.                                                                                                                                                           Back